Sahel Cosmetics is a beauty company that started in Chad. They manufacture the traditional Chébé powder. This powder is the ancestral secret of Chadian women that allows them to keep the hair hydrated and strong so that the hair does not break and becomes very long. Sahel Cosmetics also provides other traditional Chadian Beauty products such as Ambunu. Sahel Cosmetics aims to spread the beauty rituals from the Sahel.
Sahel Cosmetics was created in 2017 by Gwen, the French You Tuber of Chadian origin known as Miss Sahel. Born to Chadian parents, she grew up and lived all her life in France. She would visit her relatives in Chad during vacations and it always used to be a pleasure for her discovering different facets of her own culture.
While working in a full-time job in Paris in her early twenties, she was also working on a lifestyle and beauty blog of her own. As a girl, she was always interested in makeup and lifestyle related things. She was and still is, a firm believer of the fact that knowledge is the key and you should never stop learning about new things. So she developed a habit of learning more and more about the things that interested her. In that respect, You Tube and Google have been her best teachers! Eventually she realised that the videos had more appeal so she started her own You Tube channel called Miss Sahel.
She likes to encourage on social media the youth like her from the African diaspora to return to the continent because it is changing so fast, and everything needs to be built up. If you have a good idea, if you are intelligent, creative and if you have the right set of skills, Africa is the place to be. There's a lot of scope for progress. You can live a very comfortable life here. Seriously, gone are the days of a traditional subway, work, sleep routines! It's the age of entrepreneurship! Africa can benefit from your talent and in return, you can benefit from its growing economy.